As you may know, our 1959 Airstream photobooth lounge is one of a kind event vehicle. So it is not surprising that Rally Health reached out to us with the desire to have our California based vehicle to Florida for a Healthcare conference in Orlando, and tack on a social media campaign as we pulled the Airstream through 8 states telling their story. The message behind the campaign was “On the road to better health”.
We worked closely with their design team to create branding elements for the Airstream. The beauty of the Airstream is the naked aluminum finish, which is a signature of these beautiful trailers, so the amount of the wrap was balanced between branding and messaging, while maintaining the original look.
We may be used to travel across North America with our SnapFiesta photobooth equipment, but it was the first time we were going to plan this big of a trip with one of our vintage vehicles. Rally Health and SnapFiesta decided to share this exciting journey with our social media followers and ANI 2017 attendees, sharing pictures of the Airstream throughout Arizona, New Mexico, Texas, and many more as you can see on the pictures below.
An entire week of social media strategy was now built upon the arrival of the photobooth lounge to the conference. Between the customized decals on the inside and outside of the Airstream, the social media campaign, the branded photos and social media integration at the conference, what a unique way to create brand awareness. The design team fit the airstream perfectly into the conference, and we can honestly say that their booth was one of the highlights of the show, as we heard from multiple attendees.
We loved working with the creative team of Rally Health, and finding new unique ways to use our vehicles to promote brands and create awareness.